Last updated: June 4, 2026
These Platform Terms of Service ("Platform Terms") govern access to and use of the DLVE measurement and attribution platform, APIs, tags, dashboards, and related services (collectively, the "Platform"), provided by Plus2 LLC dba DLVE ("DLVE"). They apply to the organization that subscribes to the Platform ("Customer") and its authorized users. If a separate signed agreement ("Order" or "MSA") exists between Customer and DLVE, that agreement controls where it conflicts with these Platform Terms.
DLVE grants Customer a non-exclusive, non-transferable right to access and use the Platform during the subscription term for Customer's internal business purposes. Customer is responsible for its users, credentials, and activity on the account.
"Customer Data" includes data Customer provides or that is collected through Customer's properties via DLVE tags, including advertising events and Visitor IDs. As between the parties, Customer owns Customer Data. Customer grants DLVE the right to process Customer Data to provide and improve the Platform. DLVE acts as a service provider or processor with respect to personal information in Customer Data, processing it under Customer's instructions and applicable law.
Customer will not: use the Platform unlawfully; attempt to re-identify pseudonymous identifiers; interfere with or circumvent Platform security or rate limits; resell or provide access to third parties except as permitted; or use the Platform to build a competing product.
Customer will pay the fees set out in the applicable Order. Fees are non-refundable except as required by law or expressly stated. Late amounts may accrue interest and result in suspension.
DLVE will use commercially reasonable efforts to make the Platform available and to provide support as described in the applicable Order. Measurement outputs are estimates derived from available signals and are provided for decision support, not as guarantees of specific results.
Each party will protect the other's confidential information and use it only to perform under these Platform Terms.
DLVE and its licensors own the Platform and all related intellectual property, including methods, models, and aggregated or de-identified data derived from operating the Platform. No rights are granted except as expressly stated. DLVE is a registered trademark of Plus2 LLC.
Each party represents it has authority to enter these Platform Terms. Except as expressly stated, the Platform is provided "as is" without warranties of any kind, and DLVE disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages. Except for breaches of confidentiality, infringement, or payment obligations, each party's aggregate liability will not exceed the fees paid by Customer to DLVE in the twelve months before the event giving rise to the claim.
These Platform Terms apply for the subscription term stated in the Order. Either party may terminate for material breach not cured within 30 days of notice. Upon termination, access ends and each party returns or deletes the other's confidential information, subject to legal retention and standard backups.
These Platform Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles.
Questions about the Platform Terms? Reach us through our contact page or at legal@dlve.com.