DLVE is the measurement and attribution platform behind the dollars. We trace every impression, click, and purchase back to the exact creative, placement, and channel that drove it. No black boxes. No fairy tales. Just the truth about what your media moved.
Platforms grade their own homework. Attribution stops at the click. Last-touch takes all the credit. Walled gardens hand you a dashboard and ask you to trust it. Meanwhile the budget keeps moving and nobody can say, with a straight face, which dollar actually drove the sale.
We started DLVE because we were tired of it. We ran the media ourselves, under Phluant and Flowershop Media, and we needed proof, not vibes. So we built the measurement layer we always wanted: one that ingests every channel, resolves identity that survives cookie deprecation, and ties real purchases back to the exposure that earned them.
Today DLVE is one platform that unifies programmatic, social, CTV, DOOH, search, retail, and offline into a single source of truth. It deduplicates conversions, reconstructs full-funnel journeys, measures incrementality without a six-figure study, and closes the loop on real-world and card-based revenue. Every number traces back to placement-level attribution. You can audit all of it.
If a metric cannot be tied back to a real impression, click, or dollar, it does not belong in the boardroom. We show the chain, not just the conclusion.
Attribution you cannot audit is just a story someone wants you to believe. Every input, model, and match in DLVE is visible and defensible.
VisitorID is hashed, persistent, and cross-device. It powers accurate matching and does not care about cookie deprecation.
Sites change, tags break, vendors move things. Our tag system detects and adapts so your measurement keeps running without a fire drill.
We resolve identity and measure spend with aggregated, anonymized data. No PII gets exposed to make a chart look good.
Answers while the campaign is still live are worth more than a flawless report that lands after the budget is gone.
We will walk you through exactly what DLVE measures, traced to revenue. No black boxes, no fairy tales.